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Shure Unveils New MOTIV™ Digital Product Line and iOS Mobile Recording App
Posted on Monday, January 5, 2015

New Portable, Plug-and-Play Products Capture Audio through Direct Connection to any Apple iOS, Mac, or PC Device

January 5, 2015

NILES, Ill., Jan. 5, 2015—Today Shure introduced MOTIV™ digital products, a new plug-and-play microphone line suited for individuals looking to capture high-quality audio for vocal/acoustic recording, podcasts, YouTube videos, field recording, and more. The easy to use MOTIV products include four new Apple MFi (made for iPhone, iPod, iPad) Certified devices, including three condenser microphones and a sleek digital audio interface that can connect directly to any iOS device without additional adapters or connection kits. The MOTIV line features the MOTIV MV5 Digital Condenser Microphone, MOTIV MV88 iOS Digital Stereo Condenser Microphone, MOTIV MV51 Digital Large-Diaphragm Condenser Microphone, MOTIV MVi Digital Audio Interface, and the Company’s newest iOS app, ShurePlus™ MOTIV Mobile Recording App.

All Shure MOTIV microphones, as well as the digital interface, come with assorted DSP modes to ensure great sound. Designed to support entry-level users seeking better audio quality, MOTIV’s user-selectable DSP modes—speech, singing, flat, acoustic instrument, and loud— set audio parameters behind the scenes. By using DSP modes to specify what is being recorded, select models automatically adjust the audio processing by setting gain, EQ, and compression for the best recordings, every time.

“MOTIV tips its hat to the look and feel of Shure legendary products while offering the latest in modern technology and connectivity,” said Matt Engstrom, Category Director for Wired Products at Shure. “We created MOTIV products to be an easy way for anyone to record high-quality sound directly onto many mobile and USB devices. With high-quality microphones and advanced DSP, they are great sounding and flexible products that live up to the quality standards for which Shure is known.”

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